Digital deals with how published work reaches people and how that reach is counted. Topics include search referral and its decline, social and app distribution, syndication, analytics and attribution, and first-party data collection. Explainers describe the mechanism behind a traffic change before assessing what a publisher can reasonably do about it.
The six elements a takedown notice needs, why a platform needs a registered copyright agent, and what actually happens once a subscriber counter-notices.
Amara Okonkwo · August 15, 2026
One-time authentication, spam-rate ceilings and easy unsubscribe became mandatory for bulk senders in February 2024 — the publishers who treated them as strategy, not compliance, came out ahead.
Amara Okonkwo · July 27, 2026
As third-party cookies finally fade and AI search eats anonymous traffic, logged-in reader data became the advertising and product asset publishers actually own.
Michael Hayes · July 5, 2026
Most publishers do not need a native app; a small set with specific audience behaviors does — and the difference is a checklist, not a budget.
Amara Okonkwo · June 12, 2026
Shorts pays from a shared ad pool at 45 percent to creators, and the effective rate is roughly a hundredth of long-form — the money is real, tiny, and beside the point.
Amara Okonkwo · May 20, 2026