Media News
Why Substack keeps 10% of subscriber revenue and two rivals keep 0%
Amara Okonkwo · August 17, 2026
Media News
A continuing news file on the media industry: acquisitions and investments, launches and closures, editorial layoffs and union agreements, platform policy changes affecting distribution, and senior appointments. Items note what the move implies about a company's finances or strategy. Read by people whose employer or competitors appear in it.
A continuing news file on the media industry: acquisitions and investments, launches and closures, editorial layoffs and union agreements, platform policy changes affecting distribution, and senior appointments. Items note what the move implies about a company's finances or strategy. Read by people whose employer or competitors appear in it.
Media News
YouTube raises new-channel monetization to 8,000 watch hours
Amara Okonkwo · August 16, 2026
Media News
Why media consolidation accelerated in 2025 — and what the deal logic actually was
Scale for AI negotiations, streaming mergers for survival, and local groups merging back offices: three different consolidation logics ran through one year of deals.
Amara Okonkwo · August 1, 2026
Media News
The podcast ad market in numbers: growth, video's rise and what creators actually earn
US podcast ad revenue grew past the $2 billion mark and kept climbing, per IAB's annual reports — but the market's shape changed more than its size.
Colin Reyes · July 9, 2026
Media News
Creator funds keep shrinking: the payout cuts creators built on, in one account
From YouTube's subscriber bonus to TikTok's creator fund replacement, platform payout programs have been cut, capped and restructured — the lesson is now a pattern, not an incident.
Amara Okonkwo · June 16, 2026