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Search traffic fell 36%: what a direct reader is worth now
Search referrals are shrinking as AI answers absorb clicks. Piano's benchmark puts search traffic down 36% while revenue fell 16%: the gap is what direct readers are worth.
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Digital
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How global business news desks frame the same story three ways
New York, London, and Tokyo desks answer to different home markets, and the ownership map proves it. What Nikkei's 1.32 billion dollar FT purchase shows about structure, and where the framing argument stops.
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Publishing houses — Editorial, sales, or rights: how publishing careers actually split
Editorial buys and shapes books, sales moves them, rights licenses them again — the career tracks of publishing, compared with the 2025 pay data.
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How the business newspaper broke the scoops that moved markets
From the Wall Street Journal's 1889 basement start to the Enron scoops: how financial desks read documents first and produced stories that changed markets and rules.
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Publishing industry: How independent bookstores survive on margins of just a few points
Most independent bookstores run on net operating margins of 0% to 4%. Curation, events, and sidelines — not book sales — keep the doors open.
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How to read earnings reports without a finance degree
Revenue by source, operating profit, then guidance: the three-line read. The NYT's second-quarter 2026 numbers, 13.35 million subscribers and $9.94 ARPU, show each line at work.
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The creators of South Park built a partnership on speed
Trey Parker and Matt Stone turned a fast, cheap production loop and retained ownership into one of adult animation's most durable businesses.
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Media News Group and the chain newspaper business, explained
How a holding company running dozens of local titles actually works, and what the trade-offs look like from the newsroom side.
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Media news: How local newsrooms decide what counts as news
Inside the editorial meeting, the news values behind it, and how one day's local front page gets made.
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Publishing a book on Amazon: the setup, pricing and metadata decisions that matter
KDP is free to use and pays up to 70% on ebooks — but the royalty you get depends on choices you make before you hit publish.