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Search traffic fell 36%: what a direct reader is worth now
Search referrals are shrinking as AI answers absorb clicks. Piano's benchmark puts search traffic down 36% while revenue fell 16%: the gap is what direct readers are worth.
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Publishers
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Publishing houses — Editorial, sales, or rights: how publishing careers actually split
Editorial buys and shapes books, sales moves them, rights licenses them again — the career tracks of publishing, compared with the 2025 pay data.
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Media literacy: How to read a news story like an editor, in four checks
Editors read for named sources, attribution, corrections, and the line between reporting and argument. A practical guide to reading news the way a desk does.
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Publishing industry: How independent bookstores survive on margins of just a few points
Most independent bookstores run on net operating margins of 0% to 4%. Curation, events, and sidelines — not book sales — keep the doors open.
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How to read earnings reports without a finance degree
Revenue by source, operating profit, then guidance: the three-line read. The NYT's second-quarter 2026 numbers, 13.35 million subscribers and $9.94 ARPU, show each line at work.
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Media News Group and the chain newspaper business, explained
How a holding company running dozens of local titles actually works, and what the trade-offs look like from the newsroom side.
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Publishing a children's book — How to publish a children's book: agents, formats, and costs
Publishing a children's book usually means agent first, publisher second. The routes, the formats, the costs, and what Wonderbly's 8-million-book run proves.
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Creators spotify — How streaming pays: what music creators earn on Spotify
Spotify's payout machine explained: streamshare, recording and publishing royalties, why no per-stream rate exists, and what the 2025 payout numbers show.
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Digital rights: What creators actually sign away when they post online
A plain-language guide to licensing, platform terms of service, and the digital rights writers and artists keep — or hand over — with every upload.
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Publishing a book on Amazon: the setup, pricing and metadata decisions that matter
KDP is free to use and pays up to 70% on ebooks — but the royalty you get depends on choices you make before you hit publish.